Fenty Beauty continues to presents one stellar product after another, and puts forward the latest Pro Filt’r Hydrating Foundation. Created for long-wear, the foundation comes in a very creamy consistency and offers medium to full coverage for all skin tones. It also boasts of being as light as air and comes in a selection of 50 shades! Fenty CEO Rihanna takes the limelight as she poses for the campaign, and is lensed by Dennis Leupold. Joining models Jessie Li, Ajak Deng, Slick Woods and Paloma Elsesser in an array of glamorous images, the songstress turned business entrepreneur turns up the heat and looks flawless and captivating.

Rihanna is seen clad in a lime green jacket for the Fenty Beauty Pro Filt’r Hydrating Foundation Campaign, and also sports a fierce winged eyeliner with a plum-colored lip, wearing her hair in wet-look waves and also flaunting statement chunky jewelry.